The Swankiest Woman

by | Mar 15, 2023 | Featured, News and Politics | 15 Comments

Early Life Mary McLeod Bethune was born to two former slaves in 1875. One of 17 children. Bethune was the only one attending school in the family, teaching her entire family what she learned every day after school. This sparked her interest in expanding education to...
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Secrecy is too often the norm in Pennsylvania state and local governments

by | Mar 14, 2023 | Featured, News and Politics, Spotlight PA | 4 Comments

by Christopher Baxter of Spotlight PA Our state and local governments exist to serve our communities. We pay our taxes eachyear, and in return, we the taxpayers have a right to know what our government isdoing, how it’s spending our money, and whether we’re getting...
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AEW Revolution 2023 Review

by | Mar 10, 2023 | Entertainment, Featured, Reviews, Sports | 0 Comments

All Elite Wrestling (AEW) held its first PPV of 2023. It was a great show. It was filled with fun matches and lots of blood. Headlined by two matches. Jon Moxley vs Adam "Hangman" Page in a Texas Deathmatch and the 60-minute Ironmatch for the AEW World Championship as...
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International Women’s Day

by | Mar 8, 2023 | Featured, News and Politics | 0 Comments

March 8th is International Women's Day. We are looking at the innovator of the holiday, the earliest version of this holiday. Theresa Malkiel.  Union Leader Theresa Malkiel was born in Bar, Russian Empire(now Central Ukraine) in 1874. Her family fled Jewish...
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We Need Your Help!

by | Mar 6, 2023 | Bloomsburg News, Events, Featured | 0 Comments

The Bloomsburg Mini Maker Faire needs your help on Saturday, April 22, 2023. If you need volunteer hours or would like to be a part of this event, here is your chance! The Bloomsburg Children’s Museum is asking for volunteers at this year’s Mini Maker Faire event held...
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Pro Volleyball to be Launched in the US in 2024

by | Mar 2, 2023 | Featured, Sports | 0 Comments

Over the last 100 years, pro-volleyball has been a top-performing sport worldwide. Hundreds of thousands of people watch this sport every year. Even with this large amount of popularity, the US has continued not to offer volleyball as a pro sport. If top collegiate...
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An Honest Review of Spy x Family

by | Mar 2, 2023 | Entertainment, Featured | 0 Comments

This article will be split into two parts: an overview without spoilers for those who want to learn about the show and a more in-depth review of the show containing spoilers. Overview Image via Crunchyroll Spy x Family (pronounced "Spy Family") has become a wildly...
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Super Bowl LVIII Predictions

by | Mar 1, 2023 | Featured, Sports | 0 Comments

After Super Bowl LVII, people are already placing their bets on which team they think will win next year's pro bowl game. Votes from students on campus have been all over the place, ranging from team loyalty to many teams they believe could pull through a win due to...
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One Pedal of White Rose

by | Mar 1, 2023 | Featured, News and Politics | 0 Comments

To start International Woman's Month. We are looking at a famous German woman. She is among the most well-regarded women in Germany.  Hitler Youth Sophie Scholl. Scholl along with her brother Hans began questioning the Nazi regime. Both were raised by an...
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Trading Work for World Travel: A Retiree’s Tale About How to Retire Early

by | Feb 27, 2023 | Featured, Financial | 0 Comments

When you picture your retirement, what does it look like to you? Do you see yourself exploring ancient ruins or colonial cities? What about taking surfing lessons on a tropical beach? For a growing number of professionals, retirement isn’t a far-off dream — it’s...
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Worldwide Political Songs

by | Feb 24, 2023 | Entertainment, Featured, Music, News and Politics, Opinion and Editorial | 0 Comments

Music has been known to unite the world in song. Here is a collection of political songs that displays how weird politics can be. Some are educational to a certain degree. One lost an election (in my opinion). Some are just weird things that exist on this...
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Unequal Election Policies Disenfranchised Pennsylvania Voters in 2022

by | Feb 23, 2023 | Featured, News and Politics, Spotlight PA | 0 Comments

by Kate Huangpu of Spotlight PA and Carter Walker of Votebeat  This article is made possible through Spotlight PA’s collaboration with Votebeat, a nonpartisan news organization covering local election administration and voting. This article is...
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Lack of Engagement Plagues BU Students

by | Feb 21, 2023 | Featured | 0 Comments

This article has also been featured by the same author in The Voice, a student-run newspaper. Click here to view. Students at Bloomsburg University have expressed over the course of the last year a noticeable change in the student body. A community once full of...
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#BigRedBoots cause a lot of MSCHF

by | Feb 21, 2023 | Design, Entertainment, Fashion, Featured, New Look, Street Fashion | 0 Comments

"IT’S A FOOTWEAR DESIGN TRUISM THAT THE SHAPE OF A SHOE IS NOT THE SHAPE OF A FOOT. BIG RED BOOTS ARE REALLY NOT SHAPED LIKE FEET, BUT THEY ARE EXTREMELY SHAPED LIKE BOOTS." -MSCHF, Creative Team Behind the "Big Red Boots" They are big, red, and hard to style. Yet,...
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BU Players & BTE Stage Six Characters in Search of an Author

by | Feb 18, 2023 | Entertainment, Events, Featured | 0 Comments

This spring, student, faculty, and staff theatre artists from the BU Players, a proud Resident Producer of Arts in Bloom, have teamed up with the professionals at Bloomsburg Theatre Ensemble to create and stage a new adaptation of the Luigi Pirandello play Six...
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Recent Michigan State University Shooting

by | Feb 16, 2023 | Featured, News and Politics | 0 Comments

Photo provide by TIME. Photo taken by Carlos Osorio–AP. Monday night, a 43 year old man went on a shooting spree throughout the Michigan State University campus. In the hours that students spent hiding, running, and protecting themselves, 3 people were shot and...
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We Need Your Help!

by | Feb 16, 2023 | Bloomsburg News, Events, Featured, On Campus | 0 Comments

BloomCON Hak4Kidz needs volunteers on March 25, 2023. If you need volunteer hours or would like to be a part of this event, here is your chance! This event is held on the campus of Bloomsburg University at the Kehr Union Center. Volunteers are needed for the event 10...
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Nikki Haley Seeks White House in 2024

by | Feb 15, 2023 | Featured, News and Politics | 0 Comments

Former South Carolina Governor Nikki Haley has announced her candidacy for the Presidency in 2024. She will be running on the Republican side of the ticket. Currently, she is slated to compete with Donald Trump for the nomination. Haley was born to immigrant parents...
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The Mexican Pizza is So Mid 

by | Feb 14, 2023 | Featured, Lifestyle, Opinion and Editorial, Recipes | 0 Comments

Icon and musical artist, Doja Cat, stirred up a large commotion surrounding a missing Taco Bell product, the Mexican Pizza. The popstar filled her well-known, combative Twitter feed with many remarks begging the beloved fast-food chain to bring the item back. Guess...
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BUSTED Celebrates 25 Years

by | Feb 2, 2023 | Bloomsburg News, BU History, Entertainment, Events, Featured | 0 Comments

A large part of the college experience for most people is extracurricular activities. For some, this may be a sport or a club. However, there are quite a few lesser-known clubs on campus. One of them is a small improv group that does 2 shows a semester. The name of...
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Rating Trader Joe’s: Spiced Chai Tea Concentrate

by | Feb 1, 2023 | Featured, Health & Fitness, Lifestyle | 0 Comments

One of my favorite drinks to order at a Coffee/Tea Shop is a Chai Latte with almond or oat milk. While browsing Trader Joe's, I spotted a bottle with the label, "Spiced Chai Black Tea Concentrate". The convenience of making a chai latte in your own home is way better...
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Rating Trader Joe’s Foods: Cacio E Pepe 

by | Jan 20, 2023 | Featured, Lifestyle, Opinion and Editorial, Recipes | 0 Comments

Trader Joe’s grocery store has been around for quite some time. They engage the public with their unique products that “you can only find at Trader Joe’s”. A new fandom has arisen among TikTok where many people review different products from the store. I decided to...
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Fashion Trends- Spring 2023

by | Jan 19, 2023 | Fashion, Featured, New Look | 0 Comments

As the spring semester approaches, different fashion trends start and are seen all around campus. Here is a list of a few upcoming fashion trends to start shopping for in spring 2023. Oversized Oversized sweaters and hoodies have been trending for quite some time....
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Tom Hanks’ Drink Of Choice Takes Over The Internet 

by | Jan 17, 2023 | Entertainment, Featured, Lifestyle | 0 Comments

American actor and filmmaker, Tom Hanks, shared his interesting, preferred drink of choice Jan. 10, on The Late Show with Stephen Colbert. The Forrest Gump star calls this beverage “Diet Cokagne”. The two simple ingredients to make up this beverage are Diet Coke and...
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Fentanyl Awareness: Bloomsburg University

by | Jan 3, 2023 | Featured, Health & Fitness, On Campus, Uncategorized | 0 Comments

Many people die from overdosing on fentanyl. Some of those deaths are caused by fentanyl-laced marijuana and cocaine. Those two drugs are most commonly seen at a college party. What is Fentanyl? Fentanyl is a synthetic opioid that is significantly stronger than heroin...
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Louisiana Requires ID for Porn Sites

by | Jan 3, 2023 | After Dark, Featured, News and Politics | 0 Comments

As of January 1st, Louisiana residents now need to submit government identification to access certain websites that contain a substantial portion of explicit material on their website. The "material" specifically outlined in Act 440 contains the following:...
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Comfort Foods on a Budget

by | Dec 23, 2022 | Featured, Financial, Lifestyle | 0 Comments

When you’re feeling under the weather or just having a bad day, comfort food might be just what you need. Exactly what is comfort food? In general terms, it’s things you eat that wrap you up in the warm hug you need. For most people, comfort food – often homecooked -...
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Ye Running for President in 2024

by | Nov 27, 2022 | Featured, News and Politics | 0 Comments

A new challenger has thrown his hat into the 2024 Presidential Election. That man is Ye, formerly known as Kanye West. Though he unsuccessfully ran in 2020, recent events have occurred that have significantly differentiated this run from his last stint. ...
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Is Hive Social the New Twitter?

by | Nov 23, 2022 | Featured, Lifestyle, Mobile Phones, Technology | 0 Comments

Hive Social, a new social platform focusing on the simplicity of social media, focuses on the motto "express yourself without the pressure of traditional social media apps." Since Elon Musk's Operation of Twitter 2.0, users have been...
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BU Be A Quitter Day 2022

by | Nov 15, 2022 | Bloomsburg News, Events, Featured | 0 Comments

BU Healthy and Husky Paws brings to campus, Be A Quitter Day 2022. This event will be occurring Thursday, November 17th, 2022 within the Husky Lounge on-campus from 12-2p.m. This event promotes quitting tobacco products and habits such as vaping, smoking cigarettes,...
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2022 World Cup: Group B

by | Nov 13, 2022 | Featured, Sports, The World Cup | 0 Comments

England(5th) English National Team Photo: Reuters/Carl Recine England is still looking to bring it home. The World Cup has not returned to the island since 1966. This England squad has showcased they are the best England squad in terms of success so far. In 2018,...
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The 10th Annual BU Drag Show Happened This Past Weekend

by | Nov 9, 2022 | Bloomsburg News, Events, Featured, Lifestyle | 0 Comments

The Bloomsburg University Equality Alliance and the LGBTQ+ Resource Center hosted their 10th annual drag show on November 5th, 2022 at 7pm in the Kehr Union Ballroom. Every year in the fall, during the Mid-Atlantic Conference, this takes place. Trixy Valentine served...
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Local Democratic Candidate Dies Day Before Election

by | Nov 8, 2022 | Bloomsburg News, Featured, News and Politics | 0 Comments

After a prolonged illness, the democratic candidate, Ed Giannattasio, for the 109th district of Columbia County passed away on Monday. Ed was called to serve by the violent attempt to invalidate the results of the 2020 election, not because he wanted the post or the...
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Shapiro’s Day One Promise

by | Nov 3, 2022 | Bloomsburg News, Featured, News and Politics | 0 Comments

Josh Shapiro visited Bloomsburg on November 3rd, just five days out from the election. The stop was a part of Josh Shapiro and Austin Davis's Bus tour throughout Pennsylvania to rally one last push for the Governorship. As the Democrats hope to keep Pennsylvania from...
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Up-and-Coming River Trail Being Built in Bloomsburg

by | Nov 3, 2022 | Bloomsburg News, Featured | 0 Comments

This is a student-made press release for the Bloomsburg Mayor, Justin Hummel, which was made by Amy Carpenter who has been recently doing PR tactics work regarding the mayor as her client. FOR IMMEDIATE RELEASE                ...
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Opinion: Trump Will Win Republican Nomination in 2024

by | Nov 2, 2022 | Featured, News and Politics, Opinion and Editorial, Uncategorized | 0 Comments

45th President Donald J. Trump (Photo Credit: Gage Skidmore) This opinion article does not reflect the opinion of BUnow, and reflects only the opinion of the author As the midterm elections inch closer and closer, people are already looking forward to 2024. Regardless...
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National Stress Awareness Day

by | Nov 2, 2022 | Featured, Lifestyle, Mental Health | 0 Comments

The first Wednesday every November, aims to spread awareness to this thing we call stress. Every single person knows what stress is, it is all significant, no matter the levels. College students in particular are very familiar with stress. Academic, financial,...
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House of the Dragon is HBO’s Biggest Series Premiere

by | Nov 2, 2022 | Entertainment, Featured | 0 Comments

HBO's House of the Dragon has become HBO's Biggest Series Premiere. It has even increased the Game of Thrones view tremendously allowing the numbers to be close. According to article, "Game Of Thrones Is Somehow Getting More Viewers Than House Of The Dragon", "When...
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What is Christian Nationalism?

by | Nov 1, 2022 | Featured, News and Politics, Uncategorized | 2 Comments

A statue of the Passion of Jesus Christ (Photo Credit: Tim Tonjes) A new movement from the political right is emerging. This movement detracts from the typical neoconservative ideology which primarily emphasizes free market capitalism and patriotism. The leaders also...
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Rapper Takeoff Shot Dead in Bowling Alley 

by | Nov 1, 2022 | Entertainment, Featured | 0 Comments

Rapper Takeoff from trio known as Migos has been shot dead early this morning in Houston at only 28 years old.  Takeoff was only one-third of Migos along with other members Quavo and Offset. The trio had spent a lifetime together.  The trio known as Migos, first...
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Weeb Weekly: Chainsaw Man Anime Gains Popularity

by | Oct 31, 2022 | Entertainment, Featured | 0 Comments

The plot of Chainsaw Man centers on Denji, a poor young man who enters into a contract to have his body fused with that of his beloved dog-like devil named Pochita, giving him the power to turn specific body parts into chainsaws. Denji was left with a sizable debt...
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Nancy Pelosi’s Home Broken Into, Husband Assaulted with Hammer

by | Oct 31, 2022 | News and Politics | 0 Comments

Paul Pelosi underwent brain surgery to repair a skull fracture. “Early this morning, an assailant broke into the Pelosi residence in San Francisco and violently assaulted Mr. Pelosi,” Drew Hammill, a spokesman for the Speaker’s office, stated in a press release early...
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Facing Suicide Screening & Panel Discussion

by | Oct 31, 2022 | Bloomsburg News, Events, Featured | 0 Comments

On Thursday, November 10th at 7pm, there will be a Facing Suicide Screening & Panel Discussion in the Kehr Union Building Room 230 (Multicultural Center). Every year, thousands of Americans attempt suicide. We lose so many loved ones and continue to lose them each...
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BU Forensics Team Wins First Place in Ottawa

by | Oct 30, 2022 | Bloomsburg News, Featured, News and Politics, Uncategorized | 0 Comments

The team posing with the many awards they won. (Front L-R: Dr. Strine, Natalia Warfel, Ashley Kline, Carson Rush, Nick Sorkine, Luis Donayre Back L-R: Erik Weibel, Jondi Harley, Jared Garrison, Eric Nock, Dylan Smith, Chris Mercedes) Bloomsburg University’s Forensics...
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Josh Shapiro’s Planned Stop in Bloomsburg

by | Oct 30, 2022 | Bloomsburg News, Featured, News and Politics, On Campus | 0 Comments

The Pennsylvania Attorney General and the Democratic Gubernatorial candidate Josh Shapiro's bus tour will be in front of Carver Hall on November 3rd from 12:15 to 1:45 pm. Along with Shapiro, Lieutenant governor candidate Austin Davis will also be there. The event is...
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Kanye West Went Death Con 3

by | Oct 27, 2022 | Entertainment, Featured, News and Politics | 0 Comments

One name has been in the news above others lately, and that is the college dropout with a beautiful, dark, and twisted fantasy: Ye, formerly known as Kanye West. Ye recently made several comments regarding Jewish people and their alleged control of different...
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The Legend of Antonio Inoki

by | Oct 27, 2022 | Featured, Sports | 0 Comments

Antonio Inoki was a legend to many in the wrestling world, specifically the Japanese wrestling world. However, his influence and his actions stretched well beyond the wrestling ring. With his recent passing, it is time to give credit and spread the knowledge of the...
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Bryce Harper Leads Philadelphia Phillies to The World Series

by | Oct 25, 2022 | Featured | 0 Comments

The last time the Philadelphia Phillies appeared in the MLB World Series was 2009. On Sunday evening, that all changed. Led by star Bryce Harper, Philadelphia went on to beat the San Diego Padres 4-3 to win the series 4-1, and became the 2022 National League...
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UK Prime Minister Liz Truss Resigns

by | Oct 25, 2022 | Featured, News and Politics | 0 Comments

  United Kingdom Prime Minister Liz Truss resigned from her position early October 20, 2022. This caused Truss to hold the title of Prime Minister with the shortest tenure in office at 45 days. Economic difficulties during an already turbulent time have caused...
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Is Bungie Releasing a PvP Game?

by | Oct 25, 2022 | Featured, Technology | 0 Comments

Bungie Studios are the producers of the Destiny Franchise (Destiny 1 & Destiny 2). Destiny 1 has been a very inactive game since Destiny 2 launched in September of 2017. Destiny 2 is a mixture of Player Versus Everything (PvE), Player Versus Players (PvP), and...
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Who Did It?

by | Oct 24, 2022 | Bloomsburg News, Featured | 0 Comments

BLOOMSBURG- Bloomsburg Police received calls Oct. 8 into Oct. 9 about graffiti in students' homes. Additional calls were then made reporting burglary and vandalism. Scooter the hamster. Police believe the suspects of the crimes to be two males shown in the security...
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Overwatch 2: Everything You Need To Know

by | Oct 20, 2022 | Featured, Technology | 0 Comments

Overwatch 2 has landed in the fray! Overwatch 2 is a free-to-play, cooperative action game where every match is a 5v5 battlefield brawl. Overwatch 1 and 2 were created by Blizzard Entertainment. The setting is an optimistic future. As you engage in combat all around...
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Alex Jones ordered to pay near $1 Billion to Sandy Hook families

by | Oct 16, 2022 | Featured, News and Politics | 0 Comments

On October 6th, a Connecticut jury began deliberating just how much far right conspiracist, Alex Jones, will pay the families of the victims of the 2012 Sandy Hook mass shooting for claiming the shooting was a hoax.  In April 2013, just 4 months after the shooting,...
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Breaking Down Libertarianism with Tom Anderson

by | Oct 14, 2022 | Featured, News and Politics | 0 Comments

"I believe in individual liberty, free markets, and human dignity." ~ Thomas Anderson Thomas Anderson is currently running for State Representative. On November 8, 2022, Edward Giannattasio, Robert Leadbeter, and Thomas Anderson are running in the general election for...
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Weeb Weekly: Hunter x Hunter

by | Oct 8, 2022 | Entertainment, Featured | 0 Comments

Welcome back to Weeb Weekly! This week I will be covering a classic anime that is making a strong comeback next year, Hunter x Hunter. This is the manga that holds the biggest hiatus of all time. You can watch this on Crunchyroll, Netflix, and Hulu.   Gon Freecss...
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The Excitement of Halloween: Costuming!

by | Oct 5, 2022 | Fashion, Featured, Lifestyle | 0 Comments

Planning costumes has been a huge participation for Halloween amongst all ages. One of the biggest vendors when it comes to purchasing Halloween costumes specifically is Spirit Halloween. There are many other vendors for costumes including but not limited to Walmart,...
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How Do Ramen Noodles Really Affect Your Body?  

by | Sep 28, 2022 | Featured, Health & Fitness | 0 Comments

One of the most popular foods amongst college students is the quick and easy Ramen noodles. Add some water, flavoring packet, and noodles into a bowl, then just microwave for about 3 minutes and you're all set. It doesn’t get easier than that. One of the most...
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Unique Traditions in Pennsylvania for the Whole Family

by | Sep 26, 2022 | Featured, Financial | 0 Comments

Founded by William Penn in 1682, Pennsylvania boasts a diverse and lengthy history, studded with the influence of many cultures. With the fifth largest population in the United States and 67 counties that span a wide array of topographies and communities, Pennsylvania...
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Bloomsburg Fair Discounted Student Tickets

by | Sep 20, 2022 | Bloomsburg News, Events, Featured | 0 Comments

“SPECIAL BLOOMSBURG UNIVERSITY STUDENT DISCOUNT!”-BU Students List An opportunity was emailed through the BU Students List this morning, students have access to discounted Bloomsburg Fair tickets. Use this discount any day! Scan QR code, purchase online, and show...
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Weeb Weekly: Fullmetal Alchemist Brotherhood 

by | Sep 20, 2022 | Entertainment | 0 Comments

Welcome back to Week #2 of Weeb Weekly with Carly Busfield. Last week, I decided to talk about what I was currently into. Yet, for this week’s panel, I want to talk about the Anime that got me started only a couple years ago. That masterpiece is Fullmetal Alchemist...
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TrapStar Turnt Popstar: May He Rest in Paradise

by | Sep 19, 2022 | Entertainment, Featured, Music | 0 Comments

The rapper known as PNB Rock, real name Rakim Allen, was shot and killed at a restaurant in Los Angeles. The shooting took place September 12th afternoon, Rock was driven to the hospital where he was pronounced dead at 1:59pm. The shooting occurred after a post was...
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Operation London Bridge: Queen Elizabeth II has Died

by | Sep 13, 2022 | Featured, News and Politics | 0 Comments

70 years after her reign, Queen Elizabeth II passed away. Buckingham palace confirmed the Queen's death on September 8th at the age of 96 years old. Early Thursday Buckingham Palace announced that the Queen was under medical supervision stating that health...
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Los Angeles Chargers Play-off Catastrophe

by | Jan 10, 2022 | Sport, Sports | 0 Comments

The Los Angeles Chargers versus the Las Vegas Raiders was a highly anticipated game to close out the 21'-22' NFL season. Both of these teams sat upon a 9-7 record with a win securing a playoff spot; However, if the game ended in a tie, both opponents would make the...
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Fun, Food and Fantasy: An Interview With Brian Knoebel

by | Aug 20, 2021 | Featured, Podcast, Travel | 0 Comments

Photo Credit: Knoebels Amusement Resort https://open.spotify.com/episode/5uTT54T1PVVMCw2vWrp7lY?si=7NsZAlNFSLuBMnJb2f-bpg&dl_branch=1 Knoebels Amusement Resort opened on July 4th, 1926. Now in the park's 95th season of operation, park owner Brian Knoebel joins the...
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Gaga Replaces Beyoncé at Coachella

by | Mar 10, 2017 | Entertainment, Music | 0 Comments

The Beehive collectively rejoiced when news spread that Beyoncé was due to be the first female to headline Coachella. Not only that, but she would soon be due with twins. Unfortunately for fans, she along with her doctor decided it would be best to skip the festival...
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25 Thoughts I Had While Watching American Horror Story: Hotel

by | Oct 19, 2015 | Entertainment, Opinion and Editorial | 0 Comments

Popcorn in hand and blankets in tow, we gather around TVs with anticipation as a ‘Content Warning’ pops up on the screen. Who are we? We are the devoted and slightly deranged fans who wait impatiently for the next episode of American Horror Story: Hotel. With each new...
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We Can’t Stop Miley

by | Nov 7, 2014 | Fashion, Uncategorized | 0 Comments

Now here’s some Miley news that has nothing to do with twerking and obscene gestures: Miley Cyrus has recently teamed up with MAC Cosmetics to launch a new product in their Viva Glam collection. The “Wrecking Ball” singer revealed herself as the new spokesperson for...
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Gaga Replaces Beyoncé at Coachella

Gaga Replaces Beyoncé at Coachella

by | Mar 10, 2017 | ,

The Beehive collectively rejoiced when news spread that Beyoncé was due to be the first female to headline Coachella. Not only that, but she would soon be due with twins. Unfortunately for fans, she along with her doctor decided it would be best to skip the festival...

We Can’t Stop Miley

We Can’t Stop Miley

by | Nov 7, 2014 | ,

Now here’s some Miley news that has nothing to do with twerking and obscene gestures: Miley Cyrus has recently teamed up with MAC Cosmetics to launch a new product in their Viva Glam collection. The “Wrecking Ball” singer revealed herself as the new spokesperson for...