For years, Rihanna has mesmerized the world with her versatile music, amazing style, and stunning makeup. Over the weekend, she caused a social media frenzy by releasing her new cosmetic line: Fenty Beauty by Rihanna. Rihanna’s initial release includes foundations, primers, creme contours, and many other items.
Out of all the products, the most drooled-over items are the diverse line of foundations and her blinding highlights.
Rihanna’s wide foundation selection of 40 different shades has gotten so much praise and press that other high-end brands are shaking in their boots. Since the release of her line, brands such as Estee Lauder and Nars have made sure to put emphasis on their deeper shades on Instagram to show that they’re in this diversity game too.
Most lines’ explanations for not having many shades is that they don’t have a large base of women of color to buy their products so there is no reason to have shades for them. In an interview with Galore Mag, Erica Douglas, a cosmetic chemist explained that ” its not a matter of how much it costs, or if darker colors are too expensive… its do you have the volume to justify making a large number of these products”. Most major brands believed that getting a large volume of darker skinned consumers was unrealistic. Rihanna has completely debunked that theory. In fact, in a lot of places, the deeper shades are completely sold out.
The dark Fenty Beauty foundation shades are sold out everywhere! This is for all the makeup brands who think the dark shades won't sell well pic.twitter.com/JDKddaMa5r
— Affinity Magazine (@TheAffinityMag) September 10, 2017
Overall, Rihanna is putting pressure on these brands who don’t appear to be inclusive and is showing them that catering to all skin tones is the right thing to do, and it’s not a waste of money.
You can find Rihanna’s line on her website and in store at Sephora.