Part one of the PUMA X HELLY HANSEN collaboration dropped just in time for fall. This collection brings together city style and ski slopes, where street meets sea. The line dropped Thursday and is the first of a two-part collaboration, with the second part releasing in spring of 2020.
The collaboration is heavily inspired by the ’90s and includes a variety of jackets, hoodies, tees and accessories. In addition to apparel and accessories, the collection includes select sneakers, which take their own twist on trendy chunky soles. The palette is bold and noticeable. By bringing white, black and orange to each piece, it is a sure-fire way to be anything but ordinary.
Founded in Norway in 1877, Helly Hansen is best known for their professional quality ski and sailing gear. During the 1990s Hansen left their mark on hip-hop and street culture, making the collaboration a tribute to what was and what is. This collection brings the sports side of Puma to life, with the quality and performance of the Helly Hansen brand. The apparel is logo-heavy, made with water-repellant fabric, and certain pieces are even reversible, making it perfect for snow days in the city or simply just hitting the slopes.