Pink in the Town: BU Hosts 9th Annual Breast Cancer 5k Walk/Run

The color pink will be painting the town this Sunday, as the Office of Multicultural Affairs (OMA) is hosting the ninth Annual Breast Cancer 5k walk/run at Bloomsburg University. The walk will kick off this Sunday, Oct. 30 at 1 p.m. at the Student Recreation Center.

All proceeds will benefit the Pennsylvania Breast Cancer Coalition (PBCC), a non-profit organization, a “network of strength” working to help the 9,500 women in Pa who will be diagnosed with breast cancer this year. The PBCC focuses on supporting survivors; those diagnosed and currently living with breast cancer, and comforting families who have lost loved ones to the disease.

In hopes to raise awareness, OMA director Madelyn Rodriguez has organized the walk for the past nine years. “It’s a way for me to give back,” said Rodriguez whose mother suffered from breast cancer.

In past years the walk has raised on average, $8,000 to $10,000 in proceeds and had over 400 participants including students, community members and various organizations. “We have been very successful in the past, not just raising funds but also bringing the Bloomsburg community together in working towards a cure.”

Registration is $20 until Oct. 29 and $25 on the day of the walk/run. Registration tables will be set up in the Kehr Union and Student Service Center during the week of Oct. 24.

For more information visit or contact Madelyn Rodriguez (570) 389-4510 or