Nov. 22 may be months away but it doesn’t stop The Hunger Games marketing department from teasing their fans. Through a few days period, Lionsgate released character portraits on the web to drum up excitement of the upcoming sequel The Hunger Games: Catching Fire.
Suzanne Collins’ trilogy has become the most anticipated films of the next few years. The first installment already snagged over $600 million from the first installment.
Catching Fire will follow up the first film where Katniss Everdeen (Jennifer Lawrence) and Peeta Mellark (Josh Hutcherson) won the 74th Annual Hunger Games and returned to District 12. Katniss and Peeta have to participate in the “Victory Tour,” to keep the memories fresh of the games. Meanwhile President Snow (Donald Sutherland) prepares for the third Quarter Quall that will change the games forever.
On March 4, the Hunger Games promotional site for the movies fashion, CapitolCouture.PN, released the first portrait of Effie Trinket (Elizabeth Banks) on their site sparking excitement about upcoming character portraits.
Each character poster was released one at a time on sites such as Fandango, PerezHilton.com, IGN and other popular pages. When a character portrait is released on a site, The Hunger Games official Facebook page announced to their fan base. Then they post the portrait and web link where it was published for everyone to see.
Viewers also received a firsthand look at heartthrob Finnick Odair played by Sam Clafin, the sly Johanna Mason (Jena Malone) and the intelligent technology expert Beetee (Jeffery Wright) who were all past victors of their games dressed up representing their home districts.
Jennifer Lawrence who is fresh off of winning the Oscar for “Best Actress,” looks stunning in a white couture gown and the Mockingjay hidden on the garment.
The film crew is currently wrapping up final scenes in Hawaii but we might see the first trailer sooner than expected. The Hunger Games: Catching Fire will hit theaters Nov. 22, 2013.