Four Loko Discontinued?

Attention broke college kids everywhere: your favorite $3.00 purchase could be taken off the market for good.

The beautiful combination of caffeine and alcohol that was the Four Loko has finally been declared too dangerous to consume and distribute.hjkgkjg

As sad as this is, it probably is for the best because it almost always puts you on your toilet and if you’re really unlucky, in the hospital.

Elite Daily reported that the manufacturer of the drink, Phusion Projects, tried to make the drink safer by removing the caffeine component and adding a clear alcohol content label on the can when it was first under fire for being dangerous a few years ago.

Now it is under fire again from attorneys from 19 states. The city of San Francisco claimed that Phusion did not take ‘adequate’ measures to bring customers awareness to the potential life threatening consequences from combining caffeine and alcohol. Phusion was also accused of marketing Four Loko to underage kids.

The final agreement explains the reasoning Four Loko must be completely discontinued. Elite daily reported, “Under the agreement, Phusion Projects will cease the manufacture, sale and marketing of the drinks nationally,” Illinois Attorney General Lisa Madigan said.

In a statement, the attorney general’s office said the deal resolves allegations that Phusion violated consumer protection and trade practice statutes by “promoting the drink to underage youth, promoting dangerous and excessive consumption of Four Loko and failing to disclose to consumers the effects and consequences of drinking alcoholic beverages combined with caffeine.”

Four Loko, you will be sorely missed.

 

Post publication of this article, BUnow received a statement from Phusion Products which stated: 

“While our company did not violate any laws and we disagree with the allegations of the State Attorneys General, we consider this agreement a practical way to move forward and an opportunity to highlight our continued commitment to ensuring that our products are consumed safely and responsibly only by adults 21 and over.

 The agreement also notes Phusion’s decision several years ago, in 2010, to reformulate Four Loko to remove caffeine, as well as guarana and taurine. Today, Four Loko products without caffeine, guarana, or taurine are sold in 48 states and will continue to be available to consumers. Phusion continues to believe, however, as do many people throughout the world, that the combination of alcohol and caffeine can be consumed safely and responsibly.”
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