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Sunbury Motors Kia Uses Recent Clown Hysteria for Marketing Purposes


Perhaps you were sitting in your car or simply tuning into the radio at home when you heard this commercial play:

“There’s been a lot of talk lately about clowns creeping around! If you’re car shopping, sometimes you run into clowns there too! Well, at Sunbury Motors Kia, it’s a clown free zone!”

This is then followed by their theme song and the announcer informing us that, “there’s never any clowning around at Sunbury Motors Kia, just the best deals in the Susquehanna Valley! The iconic 2016 Kia Soul starts at $14,958! The 2016 Forte, as low as $16,901! And Kia’s dynamic duo! The 2016 Optima, from just $19,943 and the hot SUV the 2017 Sorento, starting at $24,984. Plus there’s 0% financing Available for up to 66 months! 80 quality Kia’s to choose from! Our Kia elite certified sales staff and Kia’s 10 year 100,000 mile limited warranty. We’re not clowning around! Sunbury Motors Kia, on the strip at Hummel’s Wharf. Leave the other clowns in your rearview mirror!”

(Listen to the commercial here: https://www.youtube.com/watch?v=p0CmoAcVQa8)


That’s right; Sunbury Motors Kia just used recent clown scares for marketing purposes. Whether you find this commercial to be downright offensive, inappropriate, or even comical, you can’t say they aren’t taking advantage of current events.