Its 12:00 O’CLOCK IN THE BLOOMSBURG STARBUCKS as I wearily walk up to the counter to order a tall freshly brewed coffee, and I ask just out of sheer curiosity as I receive my steaming cup, “Is this coffee Fair Trade?”. The Starbucks sales associate stares at me confused. “No we don’t offer Fair Trade coffee”, she replies.
Ironically the Starbucks Fiscal Report for 2007, (available hidden behind their coffee creamers and sugars) claims that,
“We’ve remained North America’s largest purchaser, roaster and distributer of Fair Trade Certified TM coffees and purchased 20 million pounds of coffee from Fair Trade Certified TM suppliers”.